![]() ![]() That might have been the end of a classic success story. ![]() In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. ![]() The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. ![]() In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. “The most enrapturing book about Silicon Valley drama since Hatching Twitter ” ( Fortune ), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” ( The New York Times ). Magazine, and NPR In this “sequel to The Social Network ” ( The New York Times ), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. ![]()
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